For the first time since 1982, a company other than Fleetwood Enterprises Inc., Riverside, Calif., was the retail market share leader in Class A motorhomes for a full year.
In 2001, Monaco Coach Corp., Coburg, Ore., passed Fleetwood to become the market share leader in Class A’s, according to data gathered by independent market research firm Statistical Surveys Inc.
Monaco climbed into the leadership position partly because of its acquisition of SMC Corp. last summer. A 28.4% decline in retail sales of Fleetwood Class A’s during 2001 also contributed to Monaco’s ascension to the top spot, although Fleetwood’s Class A business showed signs of recovery late last year and early this year.
Monaco had a 20.4% retail market share in the Class A category for the full year 2001, while Fleetwood was No. 2 with an 18.7% share.
Meanwhile, Winnebago Industries Inc., Forest City, Iowa, was No. 3 in Class A’s with a 16.6% retail market share last year. Next were Coachmen Industries Inc., Elkhart, Ind., with a 7.5% share, and National RV Holdings Inc., Perris, Calif., with a 6.7% retail market share.
The remaining firms placing in the top 10 in Class A market share last year were: Newmar Corp., Nappanee, Ind., 5.5%; Damon Corp., Elkhart, Ind., 5.3%; Tiffin Motor Homes Inc., Red Bay, Ala., 4.3%; Thor Industries Inc., Jackson Center, Ohio, 4.2% and Gulf Stream Coach Inc., Nappanee, Ind., 2.4%.
Statistical Surveys reported that all 10 of the market share leaders retailed fewer units in 2001 than they did in 2000.
In Class C’s, Winnebago was the retail market share leader by a wide margin last year with a 25.2% share, according to Statistical Surveys. The other top 10 Class C producers were: Thor, 17.4%; Coachmen, 16.8%; Fleetwood, 13.3%; Gulf Stream, 7.8%; Jayco Inc., Middlebury, Ind., 7.2%; R-Vision Inc., Warsaw, Ind., 2.5%; Forest River Inc., Goshen, Ind., 2.0%; Trail Wagons Inc., Yakama, Wash., 1.8%; and Dynamax Inc., Elkhart, Ind., 1.5%.