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Monaco Coach Corp. wants to hear from its dealers about whether it should reduce the number of different models it builds to eliminate the confusion often experienced by sales personnel and potential retail buyers, Chairman and CEO Kay Toolson said during the company’s national dealer meeting in San Antonio, Texas, last week.
“I want to talk to you now about the vision we have for our partnership,” Toolson said during the gathering June 28-30 at the Hilton Palacio Del Rio. “One of the missions we have at Monaco is to do a better job of supporting you. In some cases I think we have too many models and it’s confusing for potential customers visiting your dealership to determine what model at what price is right for them.”
Monaco, a leading producer of diesel-engine Class A motorhomes, builds several models under the Monaco and Holiday Rambler brand names, along with motorcoaches under the Safari and Beaver brand names.
Toolson also suggested last week that members of Monaco’s dealer body could eliminate some confusion by becoming exclusive Monaco dealers.
“Adding to the confusion is that many of you carry competing brands and models, and honestly, I don’t know what your thinking is,” Toolson said. “Think about it. … It all adds up to a lot of extra work and confusion. Your sales people are confused because it’s difficult at best to know and sell multiple products. Your service people have to know how to service and repair all the different makes from different manufacturers. From my standpoint, it’s way too complicated.
“We’re going to try to simplify our business,” Toolson added. “We’re going to explore what we can do to be a better partner. But we need your input to help decide what kind of services we can deliver to you.
“How do we change our product line to make it easier and more efficient for you?” Toolson asked. “Do we need to reduce the complexity and number of our brands in a way that doesn’t adversely affect either of our businesses? These are the kind of questions we are going to continue to ask ourselves and look to you for guidance.”