Monaco’s new model entries, introduced during the 42nd Annual National RV Trade Show in Louisville, were well received by the dealer body, according to the Coburg, Ore.-based company.
“This was the best Louisville show for dealer attendance in recent memory,” CEO Kay Toolson said in a press release. “We view the reception to our new products at this show as an endorsement of our product development direction.”
Toolson added: “The ’05 product continues to be well received by our dealer partners and RV consumers, and the show appeared to be an extension of that momentum.”
Monaco’s latest models include the entry-level-priced Holiday Rambler Savoy LE travel trailer and the McKenzie Starwood LE fifth-wheel. Monaco officials said both models generated outstanding dealer response and preliminary order activity at the show.
“We went to the drawing board to create two brand-new, entry-level towable RVs that deliver the look and feel that have been associated with Monaco for many years,” reported Mike Snell, vice president of sales at Monaco. “The Savoy and Starwood will allow our dealers to introduce customers to Monaco products at extremely competitive price points and a terrific value.”
Monaco also introduced its Diplomat and Endeavor motorhomes, which are powered by a new 400-hp Cummins diesel engine.
Monaco officials said many of the firm’s dealers were interviewed at the show regarding the franchise agreement concept the company will offer its dealers.
“The reaction of our dealers on the progress we have made developing our franchise concept was very encouraging,” said President John Nepute. “We will be including the input of our dealer partners as we finalize the agreement, which we plan to roll out the first half of 2005.”