Monaco Coach Corp. passed Winnebago Industries Inc. to climb into the No. 2 position in Class A motorhome retail sales for the first quarter of this year, President John Nepute revealed during the company’s annual shareholders meeting last Thursday (May 17).
Citing Statistical Surveys Inc. data, Nepute said Monaco had a 16.8% retail market share in the combined gas and diesel engine Class A market during the first three months of this year.
Meanwhile, Fleetwood Enterprises Inc. remained the market share leader at 19.1% and Winnebago was third with 15.2%.
There were 1,237 Monaco-built Class A’s retailed during the three months ended March 31, down 3.7% from the first quarter of 2000. However, the total Class A retail market was down 25.3% in the first quarter of this year to 7,346 units.
In comparison, Fleetwood’s retail sales of Class A’s plunged 43.3% in the first quarter to 1,403 units and Winnebago’s declined 23.2% to 1,115 units.
“Innovative wholesale and retail promotions are the reasons why we are doing better than the market,” Nepute said. “That keeps our plants running efficiently.”
Monaco also gained market share because it, at least for now, is placing little emphasis on the concept of a model year. Instead, Nepute said, “Model change has melded into continuous improvement of the product through the year.”