Monaco Coach Corp., Coburg, Ore., announced today (May 23) an agreement with the Dodge brand for exclusive use of the Dodge logo and designs on travel trailers, fifth-wheels and sport utility recreational vehicles (SURVs) in the U.S. and Canada.
Under the agreement, Monaco Coach will manufacture Dodge-themed trailers over the next three years. Marketing activities are scheduled to begin on June 30 with products available on Sept. 30.
“We’re pleased to team up with the Dodge brand, which has one of the most recognized brand names in the world and is an innovative leader in the full-size pickup market,” Monaco President John Nepute said in a press release. “We look forward to working with the Dodge brand to develop products that fulfill the passions of our mutual customers.”