Montana needs to recruit the developers of upscale RV campgrounds, a tourism consultant told the 2004 Governor’s Conference on Tourism and Recreation Monday night (April 5), according to the Billings (Mont.) Gazette.
Consultant Roger Brooks, a principal of Destination Development of Olympia, Wash., spoke to around 400 private-sector and public tourism officials in Billings.
Brooks told the audience about his “10 Commandments of Tourism.” At the top of his list is: Don’t ignore the growing market of RV travelers.
“RV sales, leases and rentals are at an all-time high and growing at 30% annually,” Brooks told the tourism officials. And he said the average age of RV travelers has plunged from age 67 three years ago to less than 50 years old now.
RVers want to tour the country with all the comforts of home, so they want to stay in nice campgrounds or RV parks, Brooks said, according to the newspaper. “Cushy” adventure travel is the way he described it.
On the subject of recruiting the developers of upscale RV parks, Brooks said, “It’s easy to tap into the market. They want some ideas.”
While advising officials in Athens, Greece, as they prepare for this summer’s Olympics, Brooks said he came upon a survey that found “for every visitor at the Parthenon, 50 visitors were shopping.”
The lesson is: Tourists want activities, not just things to look at, he said.
“Offer photo safaris and fly-fishing classes.”