More than 100 park operators recently gathered at Yogi Bear’s North Texas Jellystone Park in Burleson to attend the Fall Meeting of the Texas Association of Campground Owners (TACO).
According to a press release, the daylong meeting included seminars on ways to reduce liability exposures with service dogs, strategies for increasing revenue with yield management, which some call “rate optimization,” as well as government affairs updates from Texas Rep. Jeff Leach, District 67, and Matt Krause, District 93, of the Texas House of Representatives, and Ron Hinkle, TACO’s longtime lobbyist. Meeting attendees also got to enjoy networking opportunities over lunch catered by Babe’s, a guided tour of the North Texas Jellystone Park, and self-guided tours of award-winning parks nearby.
“It was a fabulous meeting and we were thrilled with the very high level of attendance,” said Brian Schaeffer, TACO’s executive director and CEO, who told Leach and Krause about how park operators have been hit with massive increases in property taxes in recent years.
Krause said Texas voters will have the opportunity to vote on 10 constitutional amendments in the November election, one of which would prohibit the imposition of an individual income tax in Texas while another would give the state legislature the ability to temporarily exempt properties damaged by disasters from property taxes. But he said park operators would need to work with their local taxing agencies concerning property tax rates.
TACO has been encouraging its members to hire tax mitigation companies, such as Dallas-based P.E. Pennington & Co. Inc., to fight to reduce their property taxes.
Other presentations included a session by Magda Wilcox, reservations manager for the North Texas Jellystone Park, and her daughter, Ryan Vallejo, guest relations manager, on yield management showing how computer programs can be used to raise rates during periods of high demand to generate additional revenue. The goal, Wilcox said, is “to sell the right room to the right client at the right price.”