MORryde International announced the release of a Minimum Advertised Pricing (MAP) policy for its line of specialty and aftermarket products.
According to a press release, the policy is designed to establish a minimum price at which a product may be advertised without restricting the actual sales price. MORryde’s goal for the implementation of the policy is to enhance and protect the success of its aftermarket partners, including as dealers, distributors and resellers.
MORryde developed the MAP policy after listening to its aftermarket customers about the fast-changing and challenging retail market.
“MORryde is committed to an aftermarket sales model that protects our dealers and retail partners,” said Sales Manager Jack Enfield. “We believe an effective map policy is another step in this effort to partner with them as well as protect the integrity of the MORryde brand.”