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Mount Comfort RV hosted a cermonial opening of its new store

A gathering of more than 200 people including industry leaders and manufacturers’ representatives on Friday (Nov. 8) joined Ken and Rusty Eckstein, owners of Mount Comfort RV in Greenfield, Ind., during the ceremonial opening of their new indoor sales center. (Photos and story by Shawn Spence).

The new 37,000 square-foot, contemporary lodge-style structure – situated on the same 17-acre location as the company’s original store near I-70 east of Indianapolis — features a spacious indoor showroom accommodating up to 20 recreational vehicles, 20 sales offices, customer lounge and children’s playroom, and the largest independent dealer parts store in Indiana. The second floor houses the administrative offices, a training center with a capacity of 60 and two additional meeting rooms.

“We’re building a dealership that will enhance the customer’s experience,” said Ken Eckstein, an active member of Indiana’s state association who co-manages the high-profile store with his son, Rusty, who serves as general manager. “The new multipurpose facility is a key component in the planned growth of the dealership which was founded in 2006, and we’re projecting a significant increase in our 60-person workforce over the next few years. The whole idea behind the building was to enhance the synergy of the dealership. We wanted to increase the efficiency and make the layout a lot more practical. The side benefit is that we’ve seen a huge boost to morale among the employees that are here. We’ve seen a significant uptick in people applying for jobs, people that want to come here. I believe that customers are going to look at this dealership and say, ‘you know, we want to buy from a place like that.”

He added, “We started the plans on the building three years ago and, honestly, at that time business was so good that we wondered if this was the right thing to do. I found a lot of comfort this spring, when the Auto Dealers Association came out with a survey that showed in 2018 over 80% of the Millennials said that they want to buy their cars from a brick and mortar store, not online.”

A public grand opening is planned for next spring by Mount Comfort, which ultimately plans to tear down its older store so that service, parts and sales, will be under one roof.