MyRVMarket.com, the RV industry’s newest online aftermarket store, will have an entire store set-up at the Good Sam Rally in Louisville, Ky., this week with hundreds of products on display. According to a press release, the rally will run June 21-24 at the Kentucky Exposition Center (KEC).

“We will be offering free memberships in the MyRVMarket.com Traveler’s Club, which provides a 10% discount on every product we carry,” said David Kozy, vice president and director of operations for Chicago-based RV Home & Marine Solutions, which recently launched the online aftermarket store. “We will be adding additional club benefits in the coming weeks.”

While most RV aftermarket stores tend to focus on parts and accessories related to the engine and drive train components, MyRVMarket.com focuses on products that enhance the RV lifestyle.

“Our niche is providing products like awnings, refrigerators, chairs, lights and security systems that satisfy the residential needs of the RVer,” Kozy said, adding that MyRVMarket.com is also developing relationships with dealers that can handle product installation for consumers. “We’re focusing less on parts and accessories and more on lifestyle products to enhance the comfort of the RV experience.”

RV Home & Marine Solutions entered the RV aftermarket two years ago when it introduced Nature-Zyme, a full line of environmentally friendly RV holding tank and RV and marine cleaning products. More information is available at www.MyRVMarket.com.