A cooperative marketing effort involving associations representing RV dealers and campground operators in New Jersey was recognized during the Recreation Vehicle Dealers Association (RVDA) Con/Expo in Las Vegas earlier this month.
The RVDA handed out its Industry Unity Award to the Go RVing New Jersey Passport program, a coupon booklet promotion in its fifth year.
“We put together the books, and campground owners offer a free night of camping,” reports Jay Otto, who heads the New Jersey Campground Association with his wife, Marji. “RV dealers buy each book for five dollars, which takes care of production, and they give it out to anybody who buys an RV.”    
Otto said the goal was to provide incentives for consumers to purchase a vehicle in the state, then visit one of the local campgrounds.
“We haven’t kept any records, but since we started the program we have received positive feedback from the campgrounds,” Otto said. “The comments indicate people are using the coupons and, in some cases, are generating repeat customers.”
Currently, 13 RV dealerships are participating, representing a “good overall percentage and the majority of the larger operations,” according to Otto.
Dealers also receive collateral promotion through the Campground Association’s web site and in various consumer publications.
“When we advertise the program we list all of the participating dealers,” Otto said. “We also provide a direct link to the dealer’s home page on our web site.”