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Kris Volheim

Kris Volheim

Auckland, New Zealand-based FUSION, a supplier of marine, auto and recreational vehicle audio engineering, announced today that its North American agent, West Coast Sales, has retained Kris Volheim to spearhead its efforts in the RV market.

Based in Elkhart, Ind., Volheim brings a strong background in RV electronics to FUSION, and will focus his efforts on managing the company’s existing North American partners, as well as developing new relationships in the region.

“We are fortunate to work with someone as passionate about this segment of the industry as Kris Volheim,” said Chris Baird, managing director, Fusion Entertainment, in a press release. “As our North American RV representatives continue to grow their businesses, having someone knowledgeable and focused to service them directly is invaluable. We look forward to the impact we are confident Kris will have.”

Following 20 years in sales and product management with ASA Electronics and the MITO Corp., Volheim will leverage his experience to assist FUSION with its continued growth and expansion.

“I have had a life-long interest in the automotive and motorsports industries, from hobby to racing,” said Kris Volheim. “I love anything that gets me out on the road or off it, from snowmobiling and motorcycling to taking long drives in my classic car. To work in this industry and to support an innovator in the field is a dream come true.”

For more information on FUSION products and compatible brands and models, visit www.fusionelectronics.com.