Dealers ordered a little more than twice as many National RV Inc. units during last week’s National RV Trade Show in Louisville than they did at the show in 2001, according to Joe McDermott, vice president of sales and marketing for the Perris, Calif.-based company.
The stronger order volume suggests that National RV, a unit of National RV Holdings Inc., made a wise move when it decided to target lower price points, emphasize gas engine units and triple slide floorplans for 2003, he said.
“Our new lower-priced triple-slide diesel product, the Tropi-Cal, did very well,” McDermott said. “Our dealers indicated that there were few good products in this price range at the show.
“Also, our mid- to lower-priced gas products – the Sea Breeze and Sea Breeze LX – performed very well,” McDermott said. “This reflects the pressure dealers have been getting from customers to offer larger chassis on lower-priced coaches. We revamped the Sea Breeze with new features and pricing and, judging by the orders they placed, our dealers were extremely pleased that National RV has once again re-entered the affordable Class A market.”
However, McDermott said, it appears dealers will remain careful inventory managers in 2003.
“Dealers spent a great deal more time researching products than normal when making decisions,” he said. “This is one reason we’re so pleased with our results, as it indicates that we stood up well with our competitors.
“Our dealers indicated that they are going to have a great 2003,” McDermott said. “However, they are less inclined to take large risks and jeopardize the success they have had in managing their inventories.”