Just days ahead of a unique collaborative marketing event with Cabela’s, the New England RV Dealers Association (NERVDA) has launched its inaugural consumer newsletter. The newsletter carries the name “RVing in New England” which aligns with the organization’s Facebook page.
According to a press release, the newsletter focuses on the NERVDA activities that will be part of Cabela’s Outdoor Activity Days being celebrated this weekend at the new store in the Highland Commons Shopping Center in Hudson, Mass.
Also highlighted in the newsletter is the consumer website that was launched by NERVDA last year. NERVDA also promotes the state campground associations in New England to show RV enthusiasts where they can enjoy the lifestyle and see countless tourists attractions and historical sites close to home.
Six members of NERVDA will be exhibiting a wide range of recreation vehicles for visitors to the shopping center to tour and learn about the RV lifestyle at the Cabela’s event. Bob Zagami, executive director of NERVDA, said, “We have everything from a popup trailer under $10,000 to a 44-foot diesel pusher just under $400,000. In addition to the large outdoor exhibit that will be set up right outside the main entrance to the store, we will be presenting four seminars on Saturday and four more on Sunday.
“Our goal with this event is to introduce the loyal Cabela’s customers, who already embrace outdoor activities, to our association and its member dealers located in all six New England states.”
NERVDA dealers participating in the event are: Dave’s RV Center (Danbury, Conn.), Flagg RV (Uxbridge and West Boylston, Mass.), Fuller RV Rentals (Boylston, Mass.), Macdonald’s RV Center (Plainville, Mass.), Mann’s RV (Rutland, Mass.), and Pete’s RV Center (South Burlington, Vt.).
Steve Flagg, NERVDA Secretary and a participating dealer noted, “We are really excited about the synergy between a typical Cabela’s customer and the typical RVer. They really mirror each other in their enjoyment of fun and family activities outdoors.”
Sheri Fuller, co-owner of Fuller RV Sales & Rentals, said, “Many of these outdoor enthusiasts have not discovered the excitement of enjoying their activities in an RV instead of a hotel room. We are going to show a Class C motorhome pulling a toy hauler trailer, that they can rent for a weekend or a month to experience RVing. These renters then become prospects for a new RV once they experience the RV lifestyle.”