The Nevada Commission on Tourism (NCOT) launched the second year of its Nevada RV Adventure Sweepstakes on Saturday (Jan. 19) at the Sports, Vacation and RV show in Quartzsite, Ariz., according to Nevada Lt. Gov. Lorraine Hunt.
The Quartzsite gathering will continue through next Sunday (Jan. 27).
The winner of the sweepstakes will get a 2002 Winnebago Brave 32V equipped with the “Z” package, according to the NCOT. The approximate retail value of the motorhome is $94,828.
“Recreation vehicle travel is a growing market for Nevada and road travel has been on the rise,” Hunt said. “The Silver State offers RV enthusiasts the opportunity to experience backcountry adventure and bring along convenient accommodations. It’s an ideal mode of travel for one’s next family vacation or weekend getaway.”
It is possible to enter the sweepstakes by visiting a participating RV park, state park, chamber of commerce or visitor center in Nevada through Oct. 15. One person can enter up to five times as long as they do so in each of the Nevada’s five territories, as designated by the NCOT. The five territories are: Reno-Tahoe, Cowboy, Pony Express, Pioneer and Las Vegas.
The sweepstakes is open to all legal U.S. residents except for residents of Florida, New York and Puerto Rico.
The winner will be selected at random during a drawing that will take place “on or about Nov. 15, 2002.”
NCOT officials will attend five RV shows and rallies during the next five months to promote the sweepstakes and distribute road trip information. Radio promotions also will take plate in Boise, Seattle and Salt Lake City this winter and ads will run in RV publications through the fall.
In addition to Winnebago Industries Inc., the NCOT’s partners include Power Bikes Cruisers, the Recreation Vehicle Industry Association (RVIA) and Affinity Group Inc. (AGI), including AGI’s Good Sam Club subsidiary and RV enthusiast magazines Trailer Life, Motorhome and Highways.
(RV Business and RVBUSINESS.COM also are units of AGI.)
The Nevada RV Sweepstakes is a three-year, $1 million promotion targeting, in particular, the Baby Boomer segment of the RV market.