Airstream Inc. announced the launch of Airstream Supply Co., a new website that equips travelers with outdoor and camping gear. According to a press release, the site features compelling stories of adventure, travel and craftmanship, complemented by curated collections of products available for purchase.
Part online magazine, part travel guide, and part outfitter, Airstream Supply Co. is a true hybrid built on the foundation of Airstream’s nearly 90-year history. The rich stories within the Airstream community offered a unique opportunity for the brand to integrate existing content within a distinctive marketplace. From products that will enhance your camping experience, to stories that will stoke the spirit of adventure, Airstream Supply Co. is designed to help RVers get the most out of your travels.
“Our founder, Wally Byam, understood that it wasn’t just about selling travel trailers, but about helping people see the freedom and excitement you get in crafting your own adventure,” said Bob Wheeler, Airstream president and CEO. “That vision is at the core of Airstream Supply Co., and we’re excited to offer a new tool for outfitting our customers with great gear and inspiring them with travel stories and trip guides.”
Featured products include Airstream accessories and branded goods, as well as travel and adventure gear recommended by the Airstream community. Additionally, Airstream Supply Co. will offer products designed and crafted by artisans who live and work near the travel destinations featured on the site, highlighting local creativity and craftsmanship.
“Too often today, quality gets sacrificed for convenience and discounts, and we saw an opportunity for disruption with a site that’s more than simply an online store,” said Wheeler. “It’s about curating the travel and camping experience, sharing inspiring stories, and supporting the work of craftspeople we’ve discovered out on the road.”
“The Airstream world is a deep well of stories – from travel and adventure to innovation and history,” said Airstream CMO Mollie Hansen. “Airstream Supply Co. is a new outlet for us to share those stories, and it will allow us to extend our reach in the outdoor community.”
For more information about Airstream and its product lineup, please visit http://www.airstream.com/. For more information on Airstream Supply Co., click here.