The Dealer Satisfaction Index ((DSI) survey has been sent out to recreational vehicle retailers, designed to glean key information concerning performance by manufacturers on eight core issues.
According to the Recreation Vehicle Dealers Association (RVDA), questions were “updated last year and tweaked this year” to focus responses and encourage more participation.
Dealers will rate the importance of each issue on a scale of one to five.
The updated DSI focuses on the following issues:
• Sales support
• Sales territory
• Vehicle design
• Vehicle Reliability & Quality
• Competitive Price/Value
• Parts Support
• Warranty Support
• Overall Dealer Communications
The DSI also asks dealers to pick the three core issues most important to them, and it includes a question on overall dealer satisfaction with the manufacturer.