Dealership sales managers and professionals at the 2018 RV Dealers Convention/Expo will have access to targeted education from proven sales training experts who can help them connect better with customers, improve team performance, close more deals, and distinguish their dealerships from the rest.
According to a press release, the sales track offers education workshops with five presenters new to the convention/expo, along with David Martin, a popular speaker who is well known in the industry for his sales training programs, and Jared Sobel, an expert in RV sales and management training.
New presenters are Marcus Sheridan, nicknamed “The Web Marketing Guru;” Gabrielle Bosché, of The Millennial Solution; Doug Christiansen, of Joe Verde Sales & Management Training Inc.; Tony Gonzalez, of Garage Composites; and Jered Sobel, of Sobel University.
The sales track will kick off with Christiansen’s workshop on “Get Them All – Whether They Click or Call” on Nov. 7 at 9 a.m. Learn how to work with quality Internet and phone leads to set more appointments to increase show ratio, to deliver more units every month.
“Capturing the Millennial Market” will be presented by Bosché from 2:00 – 3:00 p.m. on Nov. 7. Attendees will learn what to post, when to post, and why to post while harnessing the power of the ‘review culture’ to gain a competitive advantage.
From 3:15 p.m. – 4:15 p.m. on Nov. 7, sales professionals will have the opportunity to attend the special session, “Super Lawyers Panel – How to protect Your Dealership from Lawsuits.” A four-member panel with some of the top RV defense attorneys will provide dealers practical suggestions, covering all aspects of a dealer’s operation, that can be used immediately to avoid the ever-growing threat of litigation.
Then on Nov. 8, the Web Marketing Guru, Sheridan will present “The Digital Consumer: How Today’s Buyer Has Changed and What Your Business Must Do About It,” from 9-10 a.m. Sheridan will bring clarity to the way buyers have changed and exactly what companies must do to not only align themselves with this shift in buyer patterns but to also take advantage of the digital age as well.
From 10:15 a.m. – 11:15 a.m. on Nov. 8, Martin of The Mar-Kee Group will present, “Training and Motivating a Superstar Sales Team.” During this workshop, Martin will explain why the ability to properly train and motivate staff will often be the difference in success or failure. He will also discuss how, why, and when to use the 6 methods of delivering quality training. Martin will also provide all participants with a customized training calendar for their team, as well as a 90-day orientation plan for new hires.
After lunch in the Expo, the sales track picks up with two concurring workshops from 2–3 p.m. Sobel of Sobel University will host, “How to Hire and Train Millennials,” and Sheridan is slated to present, “We Are All Media Companies: 7 Steps to Creating a World-Class Digital Culture Within Your Organization.” Sobel will share key tactics to hire and train Millennials to succeed in the RV industry.
Next, from 3:15– 4:15 p.m. Martin will present a workshop called “Selling at the RV Show and Special Events.” In this fun and informative workshop, Martin will discuss best practices to get sales and management staff ready to sell — before, during, and after the event. He will share tips and techniques that will help salespeople navigate the balancing act between being too aggressive and turning prospects off and being too passive and letting buyers slip through their fingers. At the conclusion, attendees will leave with a complete, itemized checklist that will help ensure the most profitable show possible.
The day will wrap up with an important workshop on converting more ‘lookers’ into buyers. “Get More People to the Desk,” presented by Gonzalez from 4:30-5:30 p.m. where attendees will learn the top reasons customers will not sit down, how to make it simple to ask a customer to sit down, and strategies to set staff up for success when transitioning from the presentation to the sit down.
Visit the sales track page on the convention website for more information about educational workshops and this year’s speakers.
Visit http://www.rvda.org/convention to register and for regular updates. You can also get convention updates on LinkedIn, Twitter, and Facebook.