Thor Industries Inc. is looking to expand its leadership in the travel trailer/fifth wheel category as a result of its Keystone subsidiary opening a new factory in Goshen, Ind.
Montana fifth-wheels, the leading fifth-wheel brand in terms of retail market share, are being produced in the new plant, which opened in February, according to published reports.
The company also is producing Big Sky Montana fifth-wheels in the new, 85,000-square-foot facility, according to the Goshen (Ind.) News.
One of its goals is to increase Montana production by 30% before May, the Elkhart (Ind.) Truth reported.
“We’ve been hiring since we moved into the new space,” said Ron Fenech, Keystone Goshen Group president. “Right now we’ve got about 130 workers but we’ll probably add another 40 or so in the coming months.”
Montana was the top-selling fifth-wheel brand last year with a 6% retail market share, according to Statistical Surveys Inc., an independent market research firm. The Montana brand also finished 2001 on a high note, capturing an 8.3% market share in December.
Meanwhile, Keystone’s parent, Thor, was the retail market share leader in the combined travel trailer/fifth-wheel category by a wide margin last year. It’s brands, which include the Dutchmen series, accounted for 25.9% of all travel trailers and fifth-wheel retailed during 2001, according to Statistical Surveys.
Thor doubled its retail market share in travel trailers and fifth-wheels last year when it completed the acquisition of Keystone in November.