On July 7 NBC will premier “The Great American Road Trip,” a new reality series produced by BBC Worldwide featuring seven families of four taking a cross-country road trip in Class A motorhomes being supplied by El Monte RV. 

Producers contacted the Recreation Vehicle Industry Association (RVIA) for assistance in obtaining motorhomes and identifying families for the show.

Over eight episodes, the families will travel classic Route 66 while competing in games that will ultimately lead one family to victory.  These comical challenges will take place in well-known locations such as the Grand Canyon or along the Mississippi River.  Along the way, viewers will see quirky American landmarks ranging from the World’s Largest Rocking Chair to the Muffler Men to Cadillac Ranch. Scenes will also be set in campgrounds.

Family outdoor fun is the centerpiece of the show.  One family will be eliminated each week based on their performance in the “end of the road” elimination game. One family will win the grand prize. 

NBC is promoting the new series heavily with promotion spots already airing. RVIA Chief Marketing Officer and Vice President Gary LaBella said, “‘The Great American Road Trip’ will showcase the fun of family RVing to a broad network audience. And as millions of American families look for affordable travel options this summer, we expect that NBC’s new reality show will guide many of these families to discover RVing.”