Building on strong sales and growing market share in the fifth-wheel toy hauler segment, Heartland Recreational Vehicles LLC has broadened its product offerings with the introduction of the Torque Extreme Lite travel trailer series targeting a rapidly growing 1/2-ton pickup market.
“Heartland has experienced tremendous growth over the last few years in the fifth-wheel toy hauler segment,” stated General Manager A.J. Jones, noting that Heartland owns a 22% market share in fifth-wheel toy haulers and a nearly 30% share of all triple-axle fifth-wheel toy haulers sold. “However, because of production limitations in the past, we weren’t able to expand into other areas of the market, which continues to branch into new categories.”
As part of a companywide expansion initiative, Heartland moved its toy hauler operations into a dedicated facility, effectively doubling production capacity while significantly reducing turnaround times. “Heartland has made a huge commitment to toy haulers, allowing us to compete in all-new price points and weights,” Jones reported in a press release.
Combining lightweight construction with aggressive pricing, the Torque offers Heartland’s dealer partners a full-featured toy hauler that addresses the towing needs of 1/2-ton pickup owners.
“The key to the Torque Extreme Lite is to keep the same high-end look and features that our fifth-wheel toy haulers provide, but doing it on a 1/2-ton towable platform,” noted Coley Brady, vice president of sales and marketing. “Our dealers have been begging for an affordable, 1/2-ton towable, and A.J. and his team delivered with the Torque Extreme Lite.”
Available in six floorplans, ranging in length from 31 to 38 1/2 feet, the new Torque Lite series features 102-inch wide-body construction, all-aluminum framing and Equa-flex suspension with gas shocks to ensure a stable, comfortable ride. The onboard garage is equipped with 5,000-pound tie-downs, Happy-Jac powered bunks beds and can accommodate the largest side-by-sides. MSRP pricing starts at $39,450.
“The introduction of the Torque travel trailer extends Heartland’s laser focus on the toy hauler segment,” said Heartland President Chris Hermon. “By entering into the 1/2-ton pickup market, we have positioned Heartland to capture even more market share in what we see as a segment that continues to evolve and gain traction. As always we listened to our dealers, bringing to market a product that not only meets a growing demand but also stands out on the sales lot with features traditionally not offered by the competition at this price point.”
Heartland RV, based in Elkhart, Ind., is a division of Thor Industries Inc. For more information visit www.heartlandrvs.com.