Nappanee, Ind.-based Newmar Corp. has signed a three-year agreement with Advanstar Communications to showcase the company’s Class A All Star Cycle Hauler and other luxury coaches built specifically for motorcycle enthusiasts.
According to a press release, Advanstar’s portfolio includes eight magazines, 14 websites and other related media for the off-road, automotive aftermarket and powersports markets, along with production of 16 consumer shows.
As part of the agreement, Newmar will serve as the presenting sponsor of the Big Twins Customs Showcase in the Cycle World International Motorcycle Shows presented by Toyota.
“The Cycle Hauler floorplan was specifically developed with those traveling with larger motorcycles in mind,” said John Sammut, Newmar vice president of sales and marketing. “This is a motorhome that has the capability to haul big bikes in their own garage while providing all of the conveniences of home and still have the capability to tow another vehicle, which makes the Big Twin Customs such a good connection for us.”
“Being able to solidify a partnership with Newmar follows our longstanding belief that those passionate about the sport of motorcycling are great partners to have,” said Jeff D’Entremont, show director for Advanstar. “Newmar Corporation has an exciting vision and a quality product that directly appeals to our attendees and we’re excited to announce this relationship.”