NextGear Capital, a leading provider of lending products for the automotive remarketing industry, has announced the creation of its Ambassador Program for its field representatives.
Through the program, the company will partner with industry experts to provide certified training modules to further develop its field representative’s dealership business and industry knowledge.
“We care about our dealer’s success and know that they want a partner that understands their business,” said NextGear Capital President Brian Geitner in a press release. “By furthering our educational platform with various industry experts, our field representatives will gain expert knowledge and become ambassadors to the industry, allowing us to continue fostering consultative relationships with our dealers to ensure they remain successful.”
As part of the Ambassador Program, NextGear Capital is providing dealer training through various state independent automotive dealer associations. The company is nearing the completion of its first Ambassador training module, which is based on the National Independent Automobile Dealers Association’s (NIADA) Certified Master Dealer program.
Developed in 2001, the NIADA’s Certified Master Dealer program helps dealers manage and grow their businesses with an emphasis on business planning, human resources, merchandising and financial management. Led by course instructor Joe Lescota, NIADA director of dealer development, all NextGear Capital field representatives obtained certification through Northwood University upon completion of the two-day course.
“NIADA and NextGear Capital share the belief that an educated dealer is a successful dealer. As such, we were naturally excited to work with the NextGear Capital leadership to evolve the NIADA Certified Master Dealer program with them,” said Steve Jordan, executive vice president of NIADA. “NextGear Capital is known for building high-touch, consultative relationships with auto dealers and we feel this ‘partnership in education’ will have enormous benefit to our dealers long-term.”