NeXus RV announced the hiring of Mike Peterson as vice-president of sales, Class A division. According to a press release, he will be responsible for sales leadership and development for NeXus RV’s Class A product line.
Peterson joins NeXus with over 30 years experience in the industry. Prior to joining NeXus RV, he served as sales/product manager for Forest River Inc.’s diesel division where he helped grow market share by 38% (based on Statistical Surveys Inc.) in less than two years. Prior to his time at Forest River, Peterson was employed at Damon Motor Coach as diesel sales manager/product manager and held ownership shares until 2012. In addition to his managerial role at Damon Motor Coach, Peterson oversaw the Northeast sales territory.
“I am very excited to be a part of the Nexus RV family,” stated Peterson. “Joining this incredible team of leaders provides the opportunity for each of us to maximize our individual talents to achieve greater success.”
Steve Jacobs, NeXus RV vice president of sales, stated, “I am thrilled to have Mike onboard managing the NeXus Class A line up. He has proven himself through his many years in the industry, both his knowledge and relationships with the dealers will advance the growth of our market share. We are excited to have him representing our brands.”