Customer satisfaction is everything. Gary Becker, owner of Indigo Bluffs RV resort in northern Michigan, believes that from dawn to sunset. As reported by the Traverse Record Eagle, he strives to deliver the best camping experience possible, from clean restrooms and showers to varied landscaping.
The entrepreneur purchased the former Sleepy Bear Campground in 2008. He signed the purchase agreement on a Friday. The following Monday marked the start of the Great Recession. Becker, 51, admits the timing was not ideal. But solid planning has carried the project forward, he said. Becker’s pursuit of upscale campers has been a big driver toward growth.
The campground in 2008 catered to campers who stayed on the property an average of just a couple of days. They slept in tents, popup campers and trailers.
Becker’s entrepreneurial vision focused on a different demographic. He had spent time in the area each summer for seven years. He considered himself a “seasonal local,” a term he uses for people who stay in the area for a lengthy summer visit year after year. He knew there were many seasonal locals. He knew they competed for places to stay near Sleeping Bear Dunes National Lakeshore. He sought to fulfill that demand.
He bought the campground and began making changes. Much of the original camping area under a canopy of trees remains unchanged.
He converted some acreage at the west end of the property into a motorcoach resort, an upscale campground/neighborhood designed for large motor homes and trailers. That section of Indigo Bluffs has an open feel with flower-strewn meadows, small elevation changes, woodsy patches and a constructed water feature.
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