The NTP-STAG Expo will again be hosting RV University featuring the PRO Education Seminars, a series of live and on-line courses that have been a staple curriculum component for the past eight years.
According to a press release, the courses focus on business development topics aimed at broadening the appreciation and understanding of retailing while running successful store operations. NTP-STAG also offers a certification program for individuals that successfully complete the courses and provides a scholarship to the RV University for those that earn and maintain PRO certification.
“Each year we bring in qualified subject matter experts to develop and teach our courses. We focus on our industry as well as the larger business landscape to provide our attendees with a wide variety of topics and perspectives which we believe enrich the overall learning experience,” said John Spaulding, director of communication and events for NTP-STAG. “This year is no different and we are very excited about our 2018 lineup of speakers and topics.”
Bob Phibbs, the “Retail Doctor,” is a featured lecturer for the 2018 PRO Seminar series at RV University. Phibbs was named one of the top retail influencers of 2016. Phibbs is also an American Express merchant advisor, IBM retail futurist and RetailWire BrainTrust partner. He has appeared on ABC, Fox, MSNBC, PBS and he and his work have been featured in articles in Entrepreneur, the New York Times and the Wall Street Journal. His seminar, “Retail Strategies: How To Be Better At Retail Sales,” addresses the key planning, selling and customer engagement tactics that improve store performance.
Christine Harrington, with 40 years of sales experience, will help “demystify” omni-channel marketing while illustrating the importance of developing a consistent customer experience across the many different platforms consumers use for obtaining information and making purchases. Her presentations will link the online and in-store experience while sharing the buyer behaviors “that require a more holistic view of shopping.”
Richard Flint, a globally recognized motivational speaker and business coach with 30-plus years as a trainer, will address the importance of customer care in developing loyalty. In his presentation, “When You Care, They Know!,” Richard will give his audience the seven secret reasons customers don’t come back, eight principles that insure positive customer experiences, and 10 things you must do to show your customers you want their business.
PRO is funded through supplier sponsorships and contributions. “We are lucky to have businesses and business leaders in our market that view the value of education and training the same way we do,” states Spaulding. The list of 2018 PRO sponsors include Coleman Co., Southwire Co., Westland Sales, Winegard, Airxcel, AP Products Inc., Dicor Corp., Dometic-Atwood, Adco Products, Arterra Distribution Inc., Barker Mfg., Dura Faucet, Go Power Carmanah, Icon Technologies, King, National Quality Products LLC.
In addition to the PRO education series, RV University will host 33 product training seminars. These classes are presented by suppliers and cover a wide range of technical, sales, merchandising and new products topics. NTP-STAG’s product training at RV University runs concurrently with PRO allowing attendees to customize and build their training agenda around their specific needs.