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After four years leading Outdoor Industry Association (OIA), Executive Director Amy Roberts is stepping down at the end of September to join The North Face as senior director, communications and corporate social responsibility.

“I am grateful for the opportunity that I have had to serve the outdoor industry and to be a part of the wins that the OIA team has achieved, including securing more funding for parks and trails, establishing state offices of outdoor recreation, building tools to help our members drive sustainability in their own businesses and launching our revised Thrive Outside participation strategy,” Roberts said in a release. “More than anything, I am thankful for the hardworking OIA staff and the support and engagement of our membership. I look forward to helping the board and staff welcome new leadership for an organization I have had the pleasure to serve.”

SNEWS reported that before her most recent stint at OIA, Roberts was MEC’s director of sustainability from 2012 to 2015. She joined the Canadian retailer after serving as OIA’s vice president of government affairs from 2005 to 2011.

Roberts told SNEWS she is most proud of her team and their ability to hone in on the organization’s three pillars of participation, sustainability, and advocacy, and also facilitate the industry’s powerful collaboration—evident in the Together We Are A Force campaign. In the next few months, Roberts is focused on finishing well, such as fundraising for the Outdoor Foundation’s new Thrive Outside initiative.

“Amy has served OIA in various capacities over the past decade including leading the industry’s government affairs and sustainability efforts before taking on the executive director role in 2015,” said Nora Stowell, OIA board chair and W.L. Gore fabrics sales and marketing divisional leader. “She led OIA during the difficult trade show move to Denver, and with great finesse and skill, she developed a renewed organizational strategy focused on the three pillars of business sustainability, advocacy and outdoor participation.”