In 45 days Oklahoma-based CoachPort LLC intends to open the first buildings in its $5 million indoor recreational vehicle storage facility in the Tulsa area.
According to the Journal Record, the four Tulsa investors hope this 17.5-acre, 24-building complex forms the foundation for a five-state regional chain of midrange RV installations.
Scott Wright, who will oversee operations, said CoachPort exceeded expectations with its initial marketing efforts at last week’s Tulsa Boat, Sport and Travel Show, drawing more than 50 customer commitments.
That led the ownership team to advance their construction schedule and order CoachPort’s first five all-steel buildings. All but two of CoachPort’s structures will offer 8,900 square feet of interior space, said co-owner Jeff Walderich. That provides room for 11 vehicles in those buildings, with doors 12 feet wide and 14 feet tall.
Co-owner Douglas A. Wright projected CoachPort would finish its $3.25 million, 13-building first phase by the end of 2009. With financing through the First National Bank of Broken Arrow, CoachPort expects to finish the entire complex within 24 months.
Based on 132 operating units, the firm had projected first-year revenue of $120,000. But with their heightened customer interest, and with appearances at the March 6-8 Green Country RV and Recreation Show and others events, Scott Wright now projects first-year revenue of $395,000. That would build to $760,000 once the entire complex is complete.
“That could be a little low because we underestimated the demand for 50-amp hookups,” he said.
Basing their plans on industry-standard 30-amp hookups, CoachPort set its original price structure at $165 per month for a six-month lease, or $150 per month for a 12-month lease, all paid in advance. Spaces providing 50 amps were set at $250 a month.
But boat show customers expressed overwhelming demand for 50 amps, said Douglas Wright, who also serves as president of Tulsa-based Strategic Solutions Group. That spurred the CoachPort team to add a 50-amp option in every unit.
“A lot of RV groups and clubs have expressed interest in this,” he said. “One has 40 members, and about 15 owners are all ready to move in.”
“We’ve decided to give them their own building,” said Walderich, who also is chief operations officer with the Tulsa marketing firm IdeaStudio. “They can get ready for their trips together, plan their rallies together. It just adds to that whole community experience.”