Nancy Eaton, Optronics’ director of marketing, said the company never missed a day of shipments while moving personnel, product and operations from its Elkhart location to the new facility 20 minutes away in Goshen. Since then, business has “been going great.”
“We started shipping out of the new facility in the first part of November, and we recently finished the remodeling,” she said, adding the remodel included new offices, cubicles and break rooms for employees.
Founded in 1972, the company is one of the leading manufacturers and suppliers of vehicular lighting products and accessories. Headquartered in Tulsa, Okla., Optronics serves a diverse customer base, including heavy-duty vehicles of all types; light-, medium- and heavy-duty trailers; recreational vehicles; transit vehicles and a variety of agricultural and marine vehicles.
While the move does put operations about 20 minutes closer to a majority of the company’s RV manufacturer customers, the primary reason for the relocation is additional space. Optronics reported the new site is twice the size of the Elkhart plant and will “relieve some pressure” at its other distribution facilities.
“We’re bursting at the seams here in Oklahoma City, so we’ll be moving some inventory from here to Goshen,” Eaton said, adding that the Goshen operations will pick up additional regional distribution responsibilities.
The privately held company has been riding the resurgence of the RV industry, and the larger facility will help it continue to meet the growing needs of manufacturers.
“With Goshen coming online, we are particularly well positioned to continue to handle the double-digit growth we’ve been enjoying, and our capacity to take customer spikes in manufacturing and retail sales in stride has never been better,” Brett Johnson, Optronics president and CEO, said in a release announcing the relocation in October.