Optronics International, a supplier of heavy-duty LED vehicle lighting, announced the introduction of a new merchandising and in-store sales support program revealed to key distributors at Heavy Duty Aftermarket Week (HDAW) in Las Vegas. The program includes new packaging, retail displays, signage, posters, collateral literature and videos.
According to a press release, Optronics used one-on-one meetings at HDAW to present distributors with new options for in-store sales and merchandising that “rival those being employed in the advanced retail automotive industry.” Pilot programs at some select distributors have been credited with increasing sales of Optronics lighting by almost 10%.
“Our new merchandising and in-store sales support program can take a distributor’s showroom to a whole new level by employing more sophisticated point-of-sale marketing techniques,” said Optronics President Brett Johnson. “With our program, distributors benefit from having Optronics become their merchandising consultant for vehicle lighting.”
In addition to traditional merchandising tools, Optronics supports its distributors with custom display services that meet the needs of specific organizations within specific geographies and markets.
Optronics is also breaking new ground with the production of product videos. The videos can be played on the flat-panel screens that are becoming increasingly prevalent behind the counter and within the showroom environment.
“Video is a sophisticated medium that many of our more forward thinking distributors have been embracing in recent years,” Johnson said. “Optronics has built a library of product and promotional videos that have been specifically developed for such applications.”
Optronics products are available in the U.S. and Canada through the company’s distribution network of more than 12,000 convenient distribution locations. Users can access individual Optronics distributor websites by simply clicking on their logo icons. For information on international sales and distribution of Optronics products visit https://www.doriandrake.com/.