Attendance was down 6% to around 150,000 people, but sales were strong at this year’s Caravan Salon in Dusseldorf, Germany, which concluded Sunday (Sept. 2).
Nearly 50% of the Caravan Salon attendees told organizers that they either placed orders or bought products on display during the 10-day event, according to Hans-Karl Sternberg, managing director of the German Association of Recreational Vehicle Manufacturers (VDWH).
Based upon that response, Sternberg believes the European RV industry can anticipate good post-show business.
There were 498 exhibitors from 20 countries at this year’s Caravan Salon, which was a nine-day consumer show with one trade-only day. Germany is Europe’s largest RV market and 367 German companies exhibited at this year’s event.
Italy, with 43 companies exhibiting, had the most representation from outside of Germany.
About 20,000 Caravan Salon attendees came from outside of Germany. Most of those 20,000 people traveled from the Netherlands, Belgium and Great Britain.
This year’s Caravan Salon was the first in memory to begin during August and next year’s Caravan Salon is scheduled for Aug. 30-Sept. 8 at the fairgrounds in Dusseldorf.