WASHINGTON, D.C. – Outdoor Recreation Roundtable (ORR), the leading coalition of outdoor recreation trade associations who collectively represent the $862 billion outdoor recreation economy, is pleased to announce Ambreen Tariq as Senior Program Director. Ambreen will work strategically to build upon and expand ORR’s key programmatic areas currently consisting of Workforce, Rural Development, State Offices of Outdoor Recreation and Together Outdoors.
“Ambreen brings a decade of government experience from her work with the Department of Labor, Environmental Protection Agency and White House,” said ORR President Jessica Wahl-Turner. “Ambreen’s curiosity, collaborative nature and drive to support outdoor recreation businesses and enthusiasts have propelled her success as an entrepreneur with Brown People Camping. We are thrilled to bring her deep background in workforce, Diversity, Equity and Inclusion, and communications to ORR’s team and the outdoor recreation economy as we support the health and sustainability of our nation’s public lands and waters and work to ensure that all Americans can access the great outdoors and feel welcome there.”
Ambreen comes to ORR with an incredible foundation of experience and success working on outdoor recreation, access and equity. She authored “Fatima’s Great Outdoors,” founded and runs @BrownPeopleCamping, is a non-practicing attorney and was most recently a strategic communications specialist for the federal government in Washington, D.C. Ambreen has worked with several outdoor recreation businesses and been a brand ambassador for Ford Mustang, Merrell, L.L. Bean, Airstream, Coleman, REI and others. She is a former honoree of the National Trust’s 40 Under 40: People Saving Places and a featured author in the Library of Congress’s 2021 National Book Festival. Ambreen is also an Advisory Council Member of the Sierra Club’s Outdoors for All Campaign and the Outdoors Alliance for Kids from whom she received the 2023 Leadership Award. She also previously served on the Board of Directors of the Appalachian Trail Conservancy and Green Muslims.
“I am honored and thrilled to begin my journey as Senior Program Director of the Outdoor Recreation Roundtable,” said Tariq. “Together, we will help ensure the outdoors are a welcoming and safe space for everyone and in so doing, leverage the empowering nature of outdoor recreation to inspire, connect and protect our cherished natural wonders. Our work is part of a larger movement to honor the cultural history of our public lands and ensure access to it for all today, tomorrow, and generations to come.”
Ambreen’s key responsibilities as Senior Program Director will involve working on the Together Outdoors, Workforce and Rural Development programs, and with state outdoor recreation offices, to:
- Build out partnerships, plans and future work that will elevate the entire outdoor sector and serve as project manager on relevant programs;
- Provide strategic oversight and communications around programs;
- Drive program development and engagement with coalition members, ensuring all programs support ORR’s 3-year Strategic Plan and that equity and inclusion objectives are embedded in industry-wide programming, hiring practices and ethos;
- Present at member trade shows, conferences and partner events and provide expertise on ORR programs at conferences and convenings; and
- Develop relationships and lead strategic initiatives for Together Outdoors including its integration through other ORR programs.
The Outdoor Recreation Roundtable is the nation’s leading coalition of outdoor recreation trade associations representing the $862 billion outdoor recreation economy. ORR focuses on the growth of outdoor recreation by building a better environment for the sustainable growth of outdoor recreation businesses and driving a broader understanding of the value of the outdoor recreation economy. ORR membership includes national outdoor trade association members, business entities, nonprofit organizations and universities — serving more than 110,000 businesses and representing America’s, boating, fishing, RVing, biking, hiking, camping, hunting, motorized, diving, horseback and skiing communities among many more.