Outdoorsy announced today (June 5) the launch of its Vehicle Purchase Program, an Internet sales and distribution model for campervans and RVs. According to a press release, the new platform uses the power of the Internet to give consumers factory-direct access for purchasing recreational vehicles that have historically been unavailable to the average consumer.

Outdoorsy’s new platform streamlines the online purchasing process for campervans and RVs, with the initial models to be provided by Mercedes-Benz with financing provided by Daimler Financial Services. The new platform works in tandem with dealers and upfitters.

Through the program, individual owners as well as rental fleet managers, now have factory-direct access — from purchase and financing to insurance, listing and renting — all within the Outdoorsy marketplace to fulfill growing demand.

“We are geared toward consumers and small- to mid-sized businesses that don’t have the purchasing power bigger rental companies do. The Vehicle Purchase Program gives users a simple, hassle- and headache-free way to grow their business,” said Outdoorsy CEO Jeff Cavins. “Whether you’re adding a campervan for personal use, just getting started as a lister on Outdoorsy, or are a Pro dealer wanting to expand your fleet, we’ve designed this program to enhance transparency while eliminating the friction and high costs associated with traditional purchasing and financing methods.”

Outdoorsy’s new program launches first with Mercedes-Benz and Sportsmobile, while Outdoorsy is currently in conversations with additional manufacturers to further expand product selection in the marketplace. Mercedes-Benz was selected for their Sprinter and Metris vans.

Kyle Columbus, Outdoorsy’s director of business development for OEM relationships, joins Outdoorsy from Mercedes-Benz, where he spent almost a decade developing digital delivery programs and products. Columbus is credited with spearheading the buildout of Outdoorsy’s Vehicle Purchase Program.

“Outdoorsy’s Vehicle Purchase Program is in strategic alignment with manufacturers like Mercedes-Benz who are seeing explosive global demand for campervans, which are especially popular among millennials. In fact, millennials and Gen Xers represent more than 70% of all campervan and RV rentals on Outdoorsy,” Columbus says. “This new program will unlock much-needed supply for this fast-growing audience.”

Program benefits include:

• Discounted pricing. Outdoorsy’s 2020 pricing for all Sprinter vans are set at discounted, industry-leading rates unavailable through dealers.

• Preferred upfitter. Sportsmobile, the largest Class B upfitter in the nation, will prioritize Outdoorsy vehicle purchasers — a significant advantage as the average wait time for a custom-built Sprinter van ranges anywhere from six months to a year and a half.

• Innovative financing. Through Daimler Financial Services, Outdoorsy offers industry-first commercial financing for aspiring small businesses, Pro owners, and dealers purchasing from one to multiple vehicles at a time.