Online travel company Outdoorsy said Thursday it has moved its corporate headquarters from San Francisco to Austin, Texas, to take advantage of the area’s talent pool, tech scene and outdoors culture.

According to a press release, Outdoorsy said it has transferred its management team and 85 employees to Central Texas. The company said it plans to make additional hires in its marketing, customer service, software engineering, finance and sales sectors. By the end of 2018, it expects to have more than 100 employees in Austin, the company said.

“We are thrilled to be a part of a thriving tech-savvy and beautiful city that embraces our values of celebrating both community and its surroundings,”Jennifer Young, an Outdoorsy co-founder, said in a written statement. “We’ll be hiring some of the best and brightest talent Austin has to offer, while also ensuring everyone can easily access and safely enjoy recreational travel.”

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