Outdoorsy announced survey findings that debunk recreational vehicle (RV) myths, while uncovering insights into American and Millennial travel trends ahead of an anticipated record-breaking number of road trips this July 4. The survey was conducted by YouGov with a sample of 1,145 respondents in the United States, including 289 Millennials.
“RV travel is making a big comeback, driven by Millennials and their love of the freedom it offers. While our survey results will be surprising to a lot of people, our team at Outdoorsy has known about this trend for years,” said Jeff Cavins, cofounder and CEO of Outdoorsy, in a press release. “We have seen all types of people searching for adventurous experiences, and it validates that RVs are a better way to have an adventure when you’re traveling and want to be fully immersed in the experience of the open road and destinations.”
According to the survey, Americans say the freedom to do what they want and experience new things are vital to their happiness ahead of material possessions, and for nearly half of those surveyed, RV travel represents freedom and adventure.
It’s About the Journey, Not the Destination
Around half of Americans would travel to national and state parks by RV this summer (54%), followed by campgrounds (33%) and small towns (30%). Nearly a third said they would not travel to a specific location at all, but rather prefer to enjoy the open road (295). Additionally, among RV owners/renters and those looking to enter the market, 57% say that taking advantage of the scenery while on the road is appealing, with 48% saying that traveling by RV is appealing, because it enables them to experience new things at every destination.
Those who would consider owning or renting an RV are particularly more interested in the open road – with 40% saying they wouldn’t travel to a specific location this summer, but would instead just hit the open road.
It’s Important to Disconnect to Connect
RVing is also an important way for people to connect with loved ones and disconnect from work and even social media. Americans say they would want to spend the most time with their significant other (38%), followed by family (31%) if they were to take an RV on their next trip.
If given the choice between the two, nearly two-thirds of Americans (63%) say they would rather disconnect from work, versus capturing incredible travel images for social media (37%. Millennials are more torn on this sentiment, with more than half (55%) preferring to disconnect from work over capturing incredible travel images for social media (45%).
Of those who own or rent – or would consider either option – RV travel is appealing, because it allows them to experience new things at every destination (48%), to disconnect from work and stress (36%), and disconnect from social media (18%).
Other key insights include: