RVIA will present its Distinguished Achievement in Journalism Award to travel guru Peter Greenberg at Outlook 2007: Market Expansion Showcase, the all-industry event ushering in RVIA’s 44th Annual National RV Trade Show on Nov. 28 at 6:15 a.m.
Greenberg, a national expert on travel, has been an enthusiastic RV travel booster since 2002. His RV coverage includes segments on NBC’s Today show, ABC’s The View, Fox News Channel, and MSNBC, as well as frequent mentions of RVs on his syndicated radio show. He will share his views on why more of the traveling public is using RVs, and the trends that may affect RV industry growth in the future.
Hosted by RVIA Chairman Carl Pfalzgraf, Outlook 2007 will feature several multi-media presentations, including:
• RVIA President Richard Coon providing his insights on how RVIA is working to ensure future success for manufacturers, suppliers and dealers.
• “Here We Grow Again!” with Go RVing Co-Chairman Don Walter and RVIA Vice President of Public Relations and Advertising Gary LaBella reporting on the strong first-year results of the Phase IV “What Will You Discover? Go RVing” national advertising campaign. Co-Chairman Tom Stinnett discusses the campaign’s dealer tie-in opportunities.
• RVIA Public Relations Committee Chairman B.J. Thompson teaming with LaBella to review industry media coverage over the past year in “Myths, Truths & Videotape,” which culminates with “RVTV,” a highlight reel of the best in broadcast RV news and entertainment.
• Special guest appearances by Jon Provost, who played Timmy on Lassie, and Mark Hanna, who is a pro poker star known as Big Daddy from Cincinnati. As avid RV enthusiasts, both will share their passion for RVing and stories from the road.
RVIA said there also will be several other guest appearances and surprises on tap for Outlook 2007 attendees.
Outlook 2007: Market Expansion Showcase, taking place in the South Wing Lobby C Mezzanine Level Ballroom at the Kentucky Exposition Center, begins at 6:15 a.m. with a sit-down breakfast followed by the program at 6:35 a.m.