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The “Outlook 2009: We’ve Got Heart!” program will kick off the 46th Annual National RV Trade Show on Dec. 2, featuring several guest speakers and presentations outlining the various challenges facing the industry and how they are being addressed by the host Recreation Vehicle Industry Association (RVIA).
The free event, set for 6:30 a.m,, will feature a complimentary sit-down breakfast in the Kentucky Exposition Center’s (KEC) South Wing C Mezzanine Ballroom. Doors open at 6:20 a.m.
According to RVIA, 1,200 RV dealers and show exhibitors are expected to be on hand for the breakfast, which ushers in the Dec. 2-4 trade show. Hosted by RVIA Chairman Jim Sheldon, Outlook 2009 will include “Straight from the Heart” as RVIA President Richard Coon offers insights on the industry and where it is headed.
In “Heartening Words From Go RVing,” Go RVing Coalition co-chairmen Don Walter and Tom Stinnett will be joined by RVIA Chief Marketing Officer Gary LaBella to examine how the national advertising campaign is positioning the industry to grow as the economy improves.
RVIA said that the trio will examine how the industry is preparing to embark on “a major effort that will shape the future of Go RVing” while also previewing new tactics and tools that include a revamped media plan and value-themed messages for 2009. A special guest from one of the television networks in next year’s media buy will be on hand to discuss “how it really is a jungle out there.”
Following the Go RVing presentation, RVIA Public Relations Committee Chairman B.J. Thompson will join LaBella to highlight the year’s publicity successes and strategies for continued growth in “A Heart to Heart Talk with RVIA Public Relations.”
This will include a frank discussion about four critical issues – credit availability, towing capacity, the green movement and diversity – that will directly impact the industry’s future prosperity. There will also be a review of national media coverage, including RVTV, a highlight reel of the best broadcast RV news and entertainment hits from 2008.
In addition to these insightful presentations, RVIA is putting together a lineup of expert speakers that will focus on key issues such as the impact of the presidential election on the RV industry and the importance of tapping into diverse emerging markets. The association will also name this year’s winner of the Distinguished Achievement in RV Journalism Award.