“Outlook 2009: We’ve Got Heart!” will kick off the 46th Annual National RV Trade Show Tuesday (Dec. 2) with meaty presentations on the challenges and opportunities facing the industry and energizing entertainment from R&B legends “The Drifters,” topped off with a hot breakfast to help attendees start the show.
The free event will begin with a complimentary sit-down breakfast at 6:30 a.m. As always, attendees should come early as lines form well before the doors open at 6:20 a.m.
Hosted by Jim Sheldon, board chairman of the Recreation Vehicle Industry Association (RVIA), Outlook 2009 will feature “Straight From the Heart,” RVIA President Richard Coon’s insights on the industry and where it is headed, according to an RVIA news release.
Following Coon, Washington Times Deputy Editorial Page Editor Tara Wall, whose political commentary was prominently featured on CNN during its extensive election coverage on Nov. 4, will speak about what the Obama presidency means to the RV industry. An award-winning journalist, Wall writes a weekly conservative column for the Washington Times.
In a presentation titled “Heartening Words From Go RVing,” Go RVing Coalition Co-Chairmen Don Walter and Tom Stinnett will be joined by RVIA Chief Marketing Officer Gary LaBella to examine how the national advertising campaign is positioning the industry to grow as the economy improves.
RVIA Public Relations Committee Chairman B.J. Thompson will then join LaBella to highlight the year’s publicity successes and strategies for continued growth in “A Heart-to-Heart Talk with RVIA Public Relations.” The presentation will also include a review of national media coverage, including RVTV, a highlight reel of the best broadcast RV news and entertainment hits from 2008.
Top market strategists Gary and Valerie Berman, who have spent 20 years studying the Hispanic market in the U.S., will speak to industry members about their knowledge of Hispanics’ leisure preferences and outline the best ways to market to this explosive demographic. The Bermans will outline the essential first steps to reaching the upwardly-mobile, family-friendly Hispanic consumer and explain their “’Abrazo’ Method to Embracing the Hispanic Market,” introducing cultural hot buttons marketers need to know to attract customers with this heritage.
Doo-wop and R&B pioneers The Drifters will provide this year’s Outlook entertainment. The Drifters’ legendary recordings include Under The Boardwalk and On Broadway, and the group was inducted into the Rock and Roll Hall of Fame in 1988. They are among Rolling Stone’s top 100 Greatest Artists of All Time.
The program and breakfast are free for attendees on a first-come, first-served basis. All Louisville show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance.