Attendees at the Recreation Vehicle Industry Association’s (RVIA) “Outlook 2015: Good Things Ahead” – the multimedia breakfast program kicking off the National RV Trade Show on Dec. 2 – will hear upbeat presentations on how the association’s public relations efforts and Go RVing’s national advertising campaign are working in tandem to help boost the image and awareness of RV travel and camping among consumers.

In “Ready to Roll,” RVIA PR Committee Chairman Chad Reece, Recreation Vehicle Dealers Association (RVDA) President Phil Ingrassia and RVIA Vice President of Communications and Marketing James Ashurst will report on how public relations efforts are generating national and regional publicity, raising the image of RVing, and stoking demand for RVs.

Later in the program, Ashurst will be joined by Go RVing co-chairs Bob Wheeler and Tom Stinnett to highlight the significant results of the national advertising campaign in 2014 and discuss how digital media efforts are becoming increasingly important in the program’s work to reach consumers in an ever-changing media landscape.

Hosted by RVIA Chairman Derald Bontrager, “Outlook 2015: Good Things Ahead” kicks off at 7:30 a.m. in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Ballroom. The program will also feature “Good to Grow” with RVIA President Richard Coon providing his thoughts on the RV market and where it is headed.

The “Outlook 2015: Good Things Ahead” program and breakfast are free for attendees on a first-come, first-serve basis.  All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.