“Outlook 2010: Let the Sun Shine” will kick off the Recreation Vehicle Industry Association’s (RVIA) 47th Annual National RV Trade Show on Dec. 1, with a lineup of “substantive presentations” communicating a strong message of optimism as the industry moves toward a recovery in the coming year, says the weekly ”RVIA Today Express” e-newsletter.

The free event begins, as usual, way early on the opening day of the show — 6:45 a.m. — with a complimentary sit-down breakfast in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Ballroom. As always, attendees are urged to arrive early as lines form well before the doors open.

“One of the most anticipated annual industry events with more than 1,000 RV dealers and show exhibitors expected to be on hand, “Outlook 2010″ will entertain and inform attendees with a combination of insightful presentations and high-energy fun,” says RVIA.

Hosted by RVIA Chairman Jim Sheldon, “Outlook 2010” will feature “Radiant, Relevant, and Ready” with RVIA President Richard Coon’s thoughts on how RVIA has helped the industry weather the storm and prepare for a new beginning.

In the all-industry Go RVing Coalition’s “Spreading Sunshine in ’09 and Beyond,”  Co-Chairmen Dicky Riegel and Tom Stinnett will be joined by RVIA Vice President and Chief Marketing Officer Gary LaBella to discuss how the Go RVing market expansion campaign stoked consumer demand in 2009.  The trio will also unveil new television spots and innovative website content scheduled for launch early next year.

Following the Go RVing presentation, according to ”RVIA Today Express,” RVIA Public Relations Committee Chairman B.J. Thompson will team with LaBella to demonstrate how the association’s public relations program protected the image of the RV industry despite the year’s gloomy news environment.”

Appearing at this year’s Outlook event will be David Woodworth, noted RV historian and RVIA spokesman, who will be leading the RV Centennial Media Tour next year. Woodworth will discuss “the RV industry’s rich, uniquely American history,” according to RVIA.

The “Outlook 2010: Let the Sun Shine” program and breakfast are free for attendees on a first-come, first-serve basis.  All National RV Trade Show attendees are welcome, and no reservations are necessary. Designed to convey valuable and relevant information as the show begins, the breakfast is the ideal way for manufacturers, dealers and their entire teams to start the show off.

Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.