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RVIA’s 42nd National RV Trade Show will get its traditional kickoff with the Outlook 2005 Breakfast on Tuesday, Nov. 30 at the Executive West Hotel.
The meeting will feature a multimedia presentation of the industry’s market expansion efforts and how they will impact manufacturers’ businesses in 2005.
Doors will open at 6:15 a.m. with a complimentary sit-down breakfast. The morning program, hosted by Winnebago’s Bruce Hertzke, will begin at 6:45 and include the following:
* RVIA President Dave Humphreys’ insights on the state of the RV industry and how RVIA is working to take the industry into a prosperous future.
* A report on the latest results of the Go RVing national advertising campaign by Go RVing Coalition Co-Chairmen Don Walter and Tom Stinnett and RVIA Vice President of Public Relations and Advertising Gary LaBella. Also, the unveiling of the latest Go RVing consumer video, results of the new communications planning study by Harris Interactive, advances made to maximize leads for the dealer tie-in program and a preview of the strategy for the new ads being produced in 2005.
* Public Relations Committee Chairman B.J. Thompson will join LaBella to highlight the past year’s publicity successes in the face of record fuel prices. The presentation will conclude with the “RVTV” video, showcasing key placements in broadcast RV news and entertainment hits in 2004.