Nicole Armstrong

Priority One Financial Services Inc., a division of Forest River Inc., announced that Nicole Armstrong and Gary Rademaker are marking 10 years with the company.

Armstrong, vice president of sales and marketing, started at Priority One on July 22, 2008.  She manages a team of 10 sales and sales support specialists, heads up the growth of the company’s recreational dealer base, oversees Priority One’s newest division, equipment financing, and has helped launch and manager the Forest River Consumer Credit Card program. She attends and exhibits at industry trade shows and visits dealers nationwide for training sessions, educating them on F&I regulations and lender guidelines, and teaches them how to maximize F&I profits and sales. 

Heather Mariscal, president of Priority One, commented, “Nicole began her career at Priority One during a challenging period in our industry. Her sales and management expertise have proven invaluable in developing and improving our offerings over the last ten years. Her impact can be seen throughout all facets of the company.”

Gary Rademaker

Rademaker, managing director of Veritas Insurance Group which is Priority One’s in-house insurance agency, celebrates his 10-year anniversary on Aug. 4. He supervises a staff of seven and has been instrumental in the growth of this division, which recently earned recognition as a “Key Agent” with Safeco Insurance Co. Throughout his tenure, Rademaker has held various executive positions in sales, strategic development, compliance management, and F&I operations. 

“Gary has been instrumental in creating and executing the vision of the agency from its inception.  He’s assembled a great team, and I am so proud of the service they provide our dealers and their customers,” stated Mariscal.