The backers of 4-month-old Paradise Coach Resorts are positioning their new park as a classic example of today’s more upscale facilities, a resort that promises to draw more than its share of high-end motorhome owners and, perhaps, earn the title of “America’s finest luxury motorcoach resort.”
Located at the eastern gateway to the Las Vegas Valley in Henderson, Nev., Paradise Coach Resorts offers its guests views of the Las Vegas strip, the mountains and a wealth of beautiful waterfalls and opulent landscaping.
“There are no airports or trains that will affect the quiet enjoyment of the property,” Ruth Ahlbrand, the resort’s sales and marketing manager, told RV Business. By the same token, Ahlbrand noted, Paradise Coach Resorts is conveniently situated just off the freeway, making it easy for RV enthusiasts to reach the property or to make quick jaunts from the resort to nearby casinos, shopping malls and golf courses.
Owned by a local family partnership that also operates local casinos, Paradise Coach Resorts is a 381-site park situated on more than 40 acres of landscaped grounds. “We built our 381 lots complete (all at once),” Ahlbrand noted, adding that some developers phase the construction of a new RV park or campground so that work continues for quite some time after the first occupants have started utilizing the facility “So the people (at those resorts) in the first half have to eat dirt during the rest of the construction,” she added. “We think we did it right.”
Although all of the lots are complete, Paradise Coach Resorts is still planning construction of an 18,000-square-foot Mediterranean-style clubhouse – Club Paradise – for 2003. The clubhouse, among other amenities, will feature a fitness center and day spa. “In the meantime, we have three other clubhouses for our guests to use,” Ahlbrand said. Each of the three satellite clubhouses is equipped with six showers, restrooms, laundry facilities, Internet access, TV lounges, a pool, spa and barbecue areas.
Other amenities at Paradise coach, rates for which range from $29 a night to $189 a week, include lighted tennis courts, walking trails, shuffleboard courts, a 9-hole putting course and pet exercise areas.
Meanwhile, the way the property is laid out sets it a part from other RV resorts, according to Ahlbrand. “We’re not a big square. Were unique in shape, which I think gives us some character.”
All adjacent lots are separated by green space, while some of the common areas are marked with waterfalls, creeks, bridges and walking trails. Each offers 20, 30 and 50 amp electric service, two phone lines, water, sewer and cable TV connections. Ranging in width from 35 to 50 feet and from 75 to 85 feet in length, Paradise Coach Resorts sites are designed to accommodate bigger rigs – reflecting a consistent trend in the motorhome business right now. “No lot abuts another lot,” said Ahlbrand. “The property is beautifully landscaped, and every lot has at least one palm tree.”
Besides offering nightly, weekly and monthly rental rates, Paradise Coach Resorts also sells individual lots. Ten had been sold since the April opening. By the same token, Paradise Coach Resorts had initiated several promotions to attract new business since its spring opening. “We’re FMCA-friendly and are launching a new website with an FMCA log-in page,” Ahlbrand added. “Members who log in will get discounts and free lodging here.”
At the same time, scratch cards are featured on the website through which individuals may win a specific number of days free at the resort. In addition, Paradise Coach Resorts was running a summer special through the end of August wherein guests can stay a week for free. “Individuals need only call for reservations and mention the week-free promotion,” Ahlbrand said.
And when people check in at the resort, they receive a Stations Casinos coupon book with $450 in coupons. For more information on Paradise Coach Resorts, log on to www.paradiservresorts.com.