Whether they’re seasonal tenants or weekend visitors, recreational park trailer owners are becoming increasingly affluent and are more likely than ever before to purchase a unit for seasonal winter use in the Sunbelt, according to Bill Garpow, executive director of the Recreational Park Trailer Industry Association (RPTIA).
Speaking to campground operators attending the National Association of RV Parks and Campgrounds (ARVC) annual InSites Convention and Expo, Nov. 30-Dec. 3 in Austin, Texas, Garpow cited other statistics from a 2005 customer survey, the results of which were compiled just days before the Austin convention:
• Twenty-one percent of park model owners have an income of $100,000 or more versus 15% of park model owners five years ago.
• Sixty percent of park model owners paid for their units in cash, compared to 56% five years ago.
• The average price of a park model was $38,513 in 2005, compared to $30,607 in 2000.
• The number of consumers purchasing park models for use in Sunbelt parks has grown to 33%, compared to 23% in 2000.
In addition, Garpow reported that customer satisfaction levels are among the highest in the RV industry, with 98% of park model owners saying they would recommend the lifestyle to friends and neighbors.