Passport America, already one of the nation’s leading discount campground clubs – with more than 100,000 members and 952-affiliated campgrounds – has launched an aggressive growth strategy with the goal of doubling its campground and membership base during the next two years.
“We are doing an aggressive promotion right now,” said Vernon Simmons, president and CEO of the privately held, Gulfport, Miss.-based organization.
The campaign, which includes a stepped up involvement in trade shows and direct marketing efforts, is designed to entice campground operators who may see affiliation with Passport America as a useful way to fill up some of their unoccupied campsites and reduce their marketing costs.
Consumers pay Passport America an annual fee of $44 for 50% discounts at affiliated parks across the country. Campgrounds, however, pay nothing to join Passport America. All they have to do, according to Simmons, is offer 50% off of their regular nightly rates to Passport America members. And the discounts only apply if the campground operator has spaces available. The sites can be utilized by Passport America members either by reservation or on a drive up basis.
“It’s very positive for the campground because it’s income they wouldn’t ordinarily receive,” Simmons said. “We’re providing a service that the campgrounds and the members both need.”