Paul Evert’s RV Country announced today that they have completed training and installation of the ProResponse Customer Relationship Management (CRM) service in all stores.
“We spent a long time researching CRMs before finally choosing ProResponse,” said Curt Curtis, vice president of Paul Evert’s RV Country in a press release. “ProResponse will give us such an advantage over our competitors that we made sure we locked in exclusivity in every one of our market areas.
“You can’t afford to lose a sale. You lose the profit on the vehicle, the F&I income, parts and service and future sales from the customer. From talking to other dealers, Pro Response is the CRM that will add significant more profits to our bottom line.”
Curtis spearheaded the installation and customization for both sales and service at all locations. “Nothing is as robust, flexible or as advanced as ProResponse and our sales people are truly excited and motivated to use it,” he said. “ProResponse enjoys a great tack record for increasing sales and service and their customer service is fantastic. We look forward a long and mutually prosperous relationship.”