Making light of an unfortunate situation, the marquee at Paul Everts RV Country in Fresno, Calif., now reads “fire sale red hot deals.”

KFSN TV reported that the well-known dealership remains open just one day after 30 foot high flames caused millions of dollars in damages.

“You’ve got to take a situation like this, but we’re going to turn it into a positive,” said Paul Evert’s RV Country Vice President Charlie Power.

The maintenance shop and the 10 motorhomes and trailers inside were lost but it could have been much worse for a business that has served the Central Valley for decades.

Investigators speculate faulty wiring of an RV’s refrigeration unit inside the maintenance shop is what sparked the fire.

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