Nearly two weeks after announcing that Peter Yesawich will serve as the closing keynote speaker at this year’s Outdoor Hospitality Conference & Expo (OHCE), the National Association of RV Parks & Campgrounds (ARVC) offered more details about Yesawich’s presentation.
“Peter Yesawich is one of the nation’s most respected experts on the habits and preferences of American travelers,” said Erica Owens, marketing and events manager for ARVC.
“Peter’s presentation will provide OHCE attendees with results of an ARVC-sponsored survey of U.S. active leisure travelers and outdoor enthusiasts. And this presentation will give attendees fresh insights into the preferences of leisure travelers and outdoor enthusiasts and how to influence their behaviors and capitalize on the latest trends,” Owens said.
OHCE is scheduled for Dec. 2-5 at the Rio All-Suites Hotel & Casino in Las Vegas featuring a robust selection of 50 education sessions over the course of three days. Education session topics include operations management, marketing, legal issues and risk management, business management, human resources and leadership, and guest satisfaction.
OHCE’s opening keynote session on Tuesday will be presented by David Avrin, an internationally known marketing and branding expert who specializes in showing businesses how to recognize, craft and promote a truly unique and marketable competitive advantage, while building their brand identity. He has been featured on hundreds of broadcast media outlets and is the author of three books, including It’s Not Who You Know, It’s Who Knows You.
For OHCE program and registration information, visit www.arvc.org/OHCE.