Vehicle safety product supplier Peterson Manufacturing announced the addition of three new sales agency partners, including Bill Murray & Associates (BMA); Hirsig-Frazier Co.; and John Rice of NorthPro. The new additions have been in place as of the first of this year, and represent a “significant expansion of coverage in Peterson’s sales territories,” according to a press release.

“These new partners bring larger staffs with decades of heavy duty channel expertise to our sales force,” said Steve Meagher, Peterson vice president of sales. “They replace a single agency that previously covered all of these territories. We’re confident that having these professionals will greatly enhance our territory management, customer service and prospecting.”

BMA is based in Birmingham and will cover eight southeastern states: Alabama, Florida, Georgia, Mississippi, N. Carolina, S. Carolina, Tennessee and Virginia. With over 40 years’ experience, BMA has built a reputation for excellence in the automotive and heavy-duty aftermarkets.

Dallas-based Hirsig-Frazier has been a leading full-service agency in the automotive and heavy-duty markets since 1972 and will handle Peterson coverage in Arkansas, Louisiana, Oklahoma, and Texas.

John Rice was a former Peterson sales manager for over 15 years. Now with the NorthPro agency, a long-time Peterson partner, the company will cover Kansas and Missouri.

The new sales representatives are currently attending training sessions in their respective territories.

“We look forward to the enhanced level of service these new partnerships will provide our customers,” said Meagher. “And the potential of reaching a growing number of prospective customers is equally exciting.”