Phil Ingrassia

The Recreation Vehicle Dealers Association (RVDA) board has approved revisions to its strategic plan that will guide the organization as it transitions staff leadership from outgoing President Mike Molino to President Phil Ingrassia, who assumed his duties today (April 2). Ingrassia previously served as the association’s vice president for communications.

“Our core purpose — to help dealer members achieve and maintain success — remains the same, and the board has enhanced the strategic plan to focus on the issues RV dealers and the industry face today,” said RVDA Chairman Andy Heck of Alpin Haus, in Amsterdam, N.Y. “It’s clear that RVDA needs to have a strong voice in government and industry affairs as well as be a catalyst for dealer solutions.”

Ingrassia noted, “As the association moves forward, the revised strategic plan will assist the board and staff in keeping RVDA resources focused in areas that will help dealers the most.”

Central to the strategic plan are five core organizational values:

• Professional development and education: RVDA facilitates the sharing of ideas and is a trusted resource for best practices.

• Professionalism and integrity: RVDA is dedicated to the highest standards of personal and professional integrity.

• Equitable member participation: RVDA encourages dealers of all sizes to participate in association affairs and supports diverse opinions.

• Industry teamwork: RVDA leads in the pursuit of excellence, innovation, and industry unity.

• Advocacy: RVDA is the leading advocate on public policy and industry issues that impact RV dealers.

“The current strategic plan builds on the good work of previous RVDA boards, including the core values and guiding principles, which are so important for stability and focus,” Heck said. “This is a great reflection on RVDA dealer and staff leaders past and present, because it shows that there is no confusion over RVDA’s long haul commitment to dealers.”

“This year’s planning process came at an ideal time for RVDA as a great leader, Mike Molino, steps down and I assume the duties of chief staff officer,” Ingrassia said. “I look forward to working closely with the RVDA Board of Directors, the membership and other industry stakeholders to achieve RVDA’s goals.” The revised strategic plan is available at www.rvda.org.

Before becoming RVDA President, Ingrassia served as the association’s vice president for communications starting in 2002 and joined the RVDA staff in 1996. In that capacity, he supervised the association’s membership, industry relations, market expansion and communications programs. He also served as RVDA’s staff liaison to the Go RVing Coalition. He earned the Certified Association Executive (CAE) designation in 2005.